Survey reveals Ontarians aren’t aware of their dangerous driving behavior near construction zones
Ontario Road Builders’ Association (ORBA) launching year two campaign, prompting Ontarians to recognize their own risky driving habits
TORONTO, June 26, 2017 /CNW/ – As Ontarians head into the second long weekend of summer, getting to destinations safely is top of mind for those travelling to cottages, on road trips and to other weekend getaways. But highways and other roadways are full of construction zones in the warmer months, and according to a recent Ontario Road Builders’ Association (ORBA) survey conducted by Leger, nine out of ten Ontarians have witnessed dangerous driving behaviours from other drivers in construction zones, such as speeding, failing to merge and texting while driving.
The survey also revealed that 80 per cent of Ontarians understand the serious risks associated with driving dangerously in a construction zone, including injury or death to a construction worker. Yet only two thirds of Ontarians admit to driving dangerously themselves in a construction zone, including 30 per cent admitting to speeding, and only eight per cent admitting to texting while driving
“This points to a clear disconnect,” says Geoff Wilkinson, the Chief Operating Officer at ORBA. “Last year we launched a campaign that showed people how risky dangerous driving can be in construction zones, because construction zones are in fact workplaces first. In year two, it’s become clear that Ontarians now understand this concept. However, the disconnect between those who see bad behaviour and those that admit to doing it makes it obvious that people don’t realize they’re actually participating in these types of behavior themselves.”
Via three light-hearted PSA style videos, the 2016 campaign focused on educating Ontarians about road rage, failure to merge and speeding in construction zones. Based off the survey done in 2017 however, ORBA is strategically adding distracted driving to its areas of focus, considering 60 per cent of Ontarians said they have seen drivers text and drive, 50 per cent admit to seeing people eat and drive, and 30 per cent admit to seeing people applying makeup while driving.
“We want all Ontarians to enjoy their summer, especially on the roads,” says Wilkinson. “But considering the number of incidents still occurring in our construction zones caused by dangerous drivers, it’s critical we take the time to not only point out what these behaviors are, but also remind drivers that they too participate in them, even if they don’t think they do.”
Other interesting statistics from the survey include:
- Younger Ontarians (age 18-44) are significantly more likely to have grabbed a drink or bite to eat, glanced at their smartphone to catch up on messages or notifications, made up for lost time by passing slower vehicles and reset their GPS, compared to Ontarians 45 and older.
- Two-thirds of drivers have seen other drivers exceed the posted speed limit, and six-in-ten have seen other drivers fail to allow others to merge (60 per cent) and text or operate a phone while driving (58 per cent).
- One-third (35 per cent) of drivers have experienced being blocked by other drivers who won’t let them merge, while slightly fewer have been passed by others driving on road shoulders (28 per cent) and have had to drive faster than the posted limit to keep up with the flow of traffic (27 per cent)
- One-fifth of Ontarians say they have had to suddenly brake hard (20 per cent) and have grabbed a drink or a bite to eat (17 per cent) while driving in a construction zone.
- 75 per cent of drivers believe fines and demerit points for drivers are possible consequences of speeding in construction zones.
The Ontario Road Builders’ Association (ORBA) is the voice of the transportation infrastructure sector in Ontario. Our members build the majority of provincial and municipal roads, bridges, transit and transportation infrastructure across the province, and employ in excess of 30,000 workers at peak season. To learn more about ORBA, visit www.orba.org.
A survey of 604 Ontario Residents was completed online between May 29 to June 1, 2017 using Leger’s online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/-4.0%, 19 times out of 20.
For further information: Media inquiries please contact: Kaleigh Burns, firstname.lastname@example.org, 416-388-7778
Media Reach – 2017
Click here to view the various coverage of the campaign.
Three short videos, featuring construction workers in an office environment imitating reckless driving, leverage comedy to drive home the message this behaviour “wouldn’t happen in your workplace, shouldn’t happen in ours.”
The videos are available now on ORBA’s YouTube channel.
A radio ad is also now available by clicking here.
“Speeding, road rage, distracted driving in construction zones can significantly impact someone’s life,” comments ORBA Executive Director, Geoff Wilkinson. “It’s critical we protect people that work in our industry. If we can save one worker’s life this construction season, this campaign will be deemed a success.”