ORBA has launched “Site Unseen”, a multi platform, province-wide campaign to promote safe driving in construction zones. Running from the Victoria Day long weekend through to Labour Day, “Site Unseen” aims to create greater awareness with Ontario drivers, helping them understand that construction sites are workplaces and to act safely.
Three short videos, featuring construction workers in an office environment imitating reckless driving, leverage comedy to drive home the message this behaviour “wouldn’t happen in your workplace, shouldn’t happen in ours.”
The videos are available now on ORBA’s YouTube channel.
A radio ad is also now available by clicking here.
“Speeding, road rage, distracted driving in construction zones can significantly impact someone’s life,” comments ORBA Executive Director, Geoff Wilkinson. “It’s critical we protect people that work in our industry. If we can save one worker’s life this construction season, this campaign will be deemed a success.”
The campaign would not have happened without the tremendous financial contributions of many ORBA member companies. Our sincere thanks to the following companies: