What You Need to Know to Improve Your Content Marketing

Should your business’s marketing strategy include content marketing? As you might expect, it depends. But know this, if you’re not using content marketing, you are a member of a small minority. Eighty-eight percent of business-to-business marketers use content marketing, allocating 28 percent of their marketing budget to it, according to the Content Marketing Institute. Among consumer-facing marketers, the figures are 76 percent and 32 percent.

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